Internet Marketing: A contest for people’s attention

 

23 February 2018

 

WMarketing is all about creating, keeping, and satisfying the customer. Generally speaking, Marketing is a process of selling a product into the market with some creativity. Business is directly proportional to the Marketing. Marketing is dependent on three factors namely: Needs, Wants, and Demands. Thus, it’s important to carry out an effective internet marketing that helps you to get access to all feasible solutions growing your business online. When someone can pay for needs and wants, then it becomes a demand. First and foremost step in Marketing is to study the trends in the markets, analyzing the target customers for the product, advertising the product, etc. Marketing goes hand in hand with Sales. If the product is properly marketed then the sales will definitely go up. Now in this age of digitalization, Internet Marketing is the best option to expand your business. The E-Commerce system drives the Internet Marketing system. Online buying and selling are made simpler using the Internet

The simplest definition of Internet Marketing is any sort of advertising, promotion or marketing strategy used online. Using Social Media, Email Services, or any promotional websites for promoting the business comes from Internet Marketing. Everyone dreams of connecting the business to the global scale and this is the solution. This helps in communicating a company’s message on the global scale, selling the goods online, and establishing a customer based business. It is also known as email marketing, digital marketing, and web marketing. The most obvious reason to go online is to sell a product or a service. Also, Internet marketing is the effective way to recognize the target audience and establishing the business accordingly. Strategies used in Internet Marketing are:

• Website Design and Development
• Search Engine Optimization (SEO)
• Online Promotion
• Email Marketing
• Creating Blogs
• Pay per Click advertising
• Social Media

If you are not expanding your business online then you should start now. An online presence will increase clients and the business will grow even if your business is small. Everyone is on the Internet and your business must be on it.

Benefits of Marketing Online:

• Affordability: Social media marketing strategy is almost free of cost and many other strategies for online marketing are cheap and affordable.
• Reach: There is no limit on the Internet. You can expand your business on any scale and rest is managed by the Internet.
• Specific Market: You can research online about the target audience and select the market accordingly. Make your own strategy for future development.
• Always Available: Anyone can access the Internet anytime. While you are sleeping, someone can buy a product from your website.

Getting on the Internet is as simple as making a tea. You can start your business on social media platforms like Facebook, Instagram, Twitter, and many more. It takes one-two hours of time to get started on these platforms. For controlled online presence personal website is preferred but at the same time, social media presence is essential also.

Various Strategies for Internet Marketing:

• Website/Blog: If you are running a business then personal blog or website is the best way to expand your business. Customers can find the relevant information about the products and contact you.
• Email: You can stay in touch with the customers through their emails and phone numbers. An Email list is mandatory nowadays. Through emails, you can build a good relationship and lure the customers towards your stores or the products. For any new product’s launch or any special offer launch, emails are the best way to communicate.
• Social Media: Facebook and Instagram are the new platforms for advertising. Even a 10- year-old has a Facebook account, so reach of the social media is pretty vast. With the help of the Social Media, you can build a great market and lure as many customers you like.
• Paid Advertising: This is the basic need of any business firm. There are many options for getting your advertising out. Advertising on any other website’s email lists, and pay-per-click promotions (i.e. Google Adwords or Facebook Ads). This is the simplest way to market the product.
• Search Engine Marketing: Relying on the search engines to deliver the services and customers to your website is not good but you can’t ignore the traffic. SEO can help your website to climb up the searching ladder and expand your business.

Everything eventually comes down to proper Management. If you can handle the pressure and manage the services then you will gain from Internet Marketing