Essential Characteristics of Good eCommerce Website's Home Pages and Product Pages

 

18 Sep 2020

 

E-commerce is growing faster than ever before. It may surprise you that some e-commerce websites barely survive, while others continue to make huge profits every day.

Top examples are the e-commerce giants Amazon and eBay. According to the Guardian, "Amazon had record sales of $ 2.5 billion in Q2 2018." "Although, as eBay mentioned, sales rose 9% a year to $ 2.64 billion," reports Yahoo Finance.

Well, there is no big secret behind their success. It can do what everyone else does, but differently. First, you focus on its basics, such as user interface (UX), user interface (UI), fast and reliable hosting, security, etc. You then work on features that make your site accessible, fast, secure, and visually appealing.

Did you know that 25% of buyers initially only relied on the homepage to get an impression of the website's products? If the store's website runs correctly, as our best examples of websites do, it can lead to more visitors and more conversions.

Compelling features of Ecommerce Home Pages and Product Pages

Did you know that 25% of buyers relied solely on the home page to get an idea of the products sold? If a store's website works as expected, as it does in the examples of our best websites, it can lead to more visitors and more conversions.

Provide a Clear Value Proposition

The website instantly gives visitors a clear understanding of its value proposition and competitive advantage.

An excellent example of this is the Blue Nile website shown below. The label next to this logo tells the buyer what to expect from the website. Birchbox.com is another excellent example.

It turns out to be the best way to buy beauty and personal care products. A clear and visible logo is also mandatory if the website wants to create a unique identity in the consumer's mind.

Offer a Diverse Selection of Product Recommendations

Likewise, the homepage should give visitors a clear idea of the variety of products on the website. It is especially true for websites that sell a wide variety of products. Fifty largest online stores in the US, 28%, represent their products very closely.

Don't just list the most popular and profitable products. Other types of products also take up some space. DrugStore.com and CharlotteRusee.com are good examples of websites that show this diversity.

Highlight Special Offers

The survey shows that 47% of online shoppers are only interested in discounted products. Therefore, it is best to highlight a particular section of the home page. BestBuy.com provides an excellent example of this.

Another example is Fab, which shows reduced or "free" items of a different color in the top navigation bar.

Use Entry Pop-ups

Many leading eCommerce providers use popups for their inboxes. Examples of popups are a notification of a discount for a first-time buyer or unique information for visitors to a particular location. They may also include the ability to sign up to receive special offers and notifications of new releases.

It's best if you don't need popups to participate. Enter an output option, or conversions may be negatively affected. However, some companies consciously consider it necessary to attract only serious buyers. For example, Zulily has a login popup that has no choice.

Eye-catching & Engaging Images

It's no secret that our brain only loves pictures. It processes them faster than text and allows us to guess the context. Images are so ingrained in our decision-making process that they should prioritize any shopping website.

The space bar is widely used in graphic design, but above all, it helps the eyes focus on the most important things. Adding white space around the image helps reduce noise and improve clarity while presenting a sophisticated product.

Everyone is interested in details, especially when it comes to expensive goods. Regardless of whether you are looking for "that little button on the side" or want to take a closer look at this "matte finish," let your potential customers enlarge and preserve your product.

Add videos

Today, most people have access to LTD-4G bandwidth, which means watching videos on a Smartphone has become the norm.

Videos are more attractive than photos and help you tell your customers the story: you help them tell you why your product is better and what they get for $ 200.With this in mind, creating videos can be costly and time-consuming. So focus on your bestsellers.

WooCommerce product video – Best eCommerce Plugin

The Woo Commerce Product Video Plug-in allows you to view product videos in a dedicated media area or on the Custom Product Tab. This plug-in can automate the search and embedding of videos for all of the products you sell. Instantly search and download videos from all popular media sites like YouTube, Facebook, Vimeo, and Daily Motion.

Videos cause massive growth in almost every e-commerce activity, such as average time on page, conversion rates, average cart value, customer loyalty, etc. They also give you an advantage over organic search competition.

Unique product descriptions

Product tables are an essential part of your business, not least because they educate customers about your products and encourage them to buy from you.

They're also crucial because great product pages help improve your search engine rankings and be the first to reach more customers.

Improving your product pages is one of the easiest ways to improve your sales, and it only takes a while.

Reviews and Ratings

Product reviews build trust, and that trust increases conversions. More than 80% of consumers view reviews when buying, and adding them to their website helps increase sales by 18%. Reviews help increase conversions.

It is a new and necessary aspect of our online store. Research has shown that social media's impact on the perception of strangers' recommendations has changed historical beliefs and assumptions. You need social proof on product pages.

"Trust, encouraged by social media, significantly affects intention to buy. Therefore, trust has a significant role in eCommerce by directly influencing intention to buy and indirectly to influence perceived usefulness."

Final Thought

You need to continually optimize your website design to reflect new categories, new product launches, latest offers, seasonal offers, etc. What worked once may not work forever. It is also essential to pay attention to your competitors' and major eCommerce companies' websites for ideas and trends.

Don't be afraid to get over the current situation. Most product pages are very general and follow the same model as competitors.

You want your referral traffic to go to your site because it shows that your product page's story is compelling. You want to monitor your conversion rates because your visits must turn into sales.